A 100% ads-driven Meta strategy for Absolute Dental West Perth, built around paid video and graphic assets that move people from attention to enquiry.
For a new ad account, the strongest path is simple: learn what earns local attention, then turn that interest into patient action.
No organic calendar required. Every asset is built for paid distribution across short videos, graphics, carousels, and service visuals.
The first phase identifies which hooks and formats attract useful website visits from West Perth locals.
Once the strongest signals are clear, simple forms and booking prompts convert intent into action.
Because this is a new ad account, the plan stays lean: start with audience discovery, then move proven messages into enquiry-focused ads.
Tests which messages, services, and formats deserve more spend. The goal is useful attention, not clicks for the sake of clicks.
Moves the strongest concepts into simple forms, service prompts, and low-friction next steps.
Start in June with reassurance videos, first-visit content, and service explainers. Move only the strongest patterns into enquiry campaigns.
The account should avoid spreading spend too thin. Setup depends on the number of usable videos or graphics available.
Use one campaign, one ad set, and multiple ads. This gives Meta enough variety to identify stronger performers.
Use multiple ad sets with one ad per ad set. This keeps early testing controlled and easier to compare.
Each creative lane has one job: earn attention, create clarity, explain a service, or prompt the next step.
For a brand-new account, creative must do more than look good. It should answer hesitation and make the next step feel easy.
For people who have delayed care because of nerves, embarrassment, cost, or time.
Shows the process clearly so the first appointment feels less unknown.
Explains key services in plain, patient-friendly language.
Static ads and carousels that make the next step clear.
These assets give the account variety without making the strategy feel scattered.
Show the journey from arrival to consultation. Hook: “Nervous about your first visit? Here’s what actually happens.”
Role: comfort-building assetFor people avoiding the dentist. Hook: “When you finally book the appointment you’ve been putting off.”
Role: early engagement assetShow reception, treatment rooms, team presence, and the clinic environment.
Role: familiarity assetExplain treatment pathways without pressure or outcome claims. Hook: “Not sure what option fits?”
Role: consideration assetA clean static ad for people already considering a visit. Hook: “Been meaning to book your check-up?”
Role: enquiry assetA practical reminder for busy families who need a simple reason to act.
Role: local patient assetThese are style references only. Final scripts should be rewritten for Absolute Dental West Perth and checked before launch.
No-judgement angle for people who feel embarrassed or anxious.
Watch reference ↗Walkthrough format for first-visit clarity.
Watch reference ↗Polished reference for a calm, consultative experience.
Watch reference ↗Simple structure for high-value treatment education.
Watch reference ↗Useful when a visual explainer is stronger than a talking-head video.
Watch reference ↗With a lean daily spend, the account should avoid overbuilt audience stacks. Local reach, clear service relevance, and strong creative will do most of the work.
Built in monthly production batches so assets can be planned, edited, launched, and optimised efficiently.
Start with audience discovery and identify the strongest click patterns.
Use June results to prioritise stronger assets and introduce enquiry-focused variations.
Shift proven concepts into conversion-led ads and refine based on quality.
Create assets in monthly batches, not weekly content drops. This keeps the plan paid-ads focused and gives Meta enough variation to test.
Use broader optimisation when there are enough creatives, and controlled testing when asset volume is smaller.
| Scenario | Recommended Setup | Budget | When to Use |
|---|---|---|---|
| 10+ videos/graphics | 1 campaign → 1 ad set → multiple ads | $25 AUD/day | Use when there is enough variety for Meta to optimise. |
| Fewer than 10 assets | 1 campaign → multiple ad sets → 1 ad per ad set | $1.55 AUD/ad set/day | Use for controlled early testing. |
| June–August flow | Traffic → Lead Gen | Start lean, then scale winners | Use early learnings to shape enquiry ads. |
The goal is useful attention first, then patient action.
Which hooks make people click through?
How efficient are enquiry-focused ads?
Which videos earn attention early?
Which services bring the most useful responses?
June–August stays simple: launch Traffic, move winning assets into Lead Gen, and adjust setup based on asset volume.